1. Respect the classics
  2. Expect freshness
  3. Demand quality
  4. Understand the market
  5. Expand your network
  6. Quality the cost
  7. Share the passion
  8. Instill the pride
  9. Protect the standards
  10. Support the sponsors
  11. Explore new product
  12. Remain a student
  13. Honour your colleagues
  14. Maintain your integrity
  15. Remember the reason